The '8th Asia First Brand Awards' regular ceremony co-hosted by the non-profit cultural organization First Foundation, Chinese institutional media Phoenix Network, and Philippine First Charity was held on February 18th at Arayat Golden Wing Forest Park in Mabalakat, Philippines.

This competition was held three years after the pandemic following the Ho Chi Minh competition in Vietnam in 2019 , the 23rd edition finished in the Philippines, where it first started. A golden tiger trophy and a plaque were delivered to Han-Jin Kwon, CEO of Ultra V Co., Ltd., who was unable to attend the event due to an overseas business trip.

Ultra V achieved the third Asia First Brand Awards award following the award in the medical category under the name of Dermaster Clinic at the main awards ceremony held at the Imperial Palace Hotel in Seoul in November 2017 and the award in the cosmetics category at the Ho Chi Minh Awards Ceremony in Vietnam in 2019.

Meanwhile, the regular edition of 'Asia First Brand Awards' in the second half of 2023 will be held in November in Nha Trang, another resort that Vietnam is proud of.​"