'2023 Korea First Brand Award Ceremony' hosted by the Korea Consumer Brand Committee and co-hosted by the Korea Economic Daily and the Korea Consumer Forum was held at the Shilla Hotel in Jangchung-dong, Seoul on the afternoon of the 17th. Jun-seok Lee (right), managing director of Ultra V (brand name Ultra V), who won the anti-aging category, poses with Jae-ho Jeon, CEO of the Korea Consumer Forum.

The '2023 Korea First Brand Awards Ceremony', which is directly chosen by consumers, is the largest brand award in Korea that selects and awards the most anticipated brands that will lead in 2023.​