Ultra V, First Launching of Ultracol After Malaysia Approval For Product Certification 

Ultra V accelerates entry into Southeast Asia... 

Strengthens global competitiveness

Biomedical beauty group Ultra V (CEO Kwon Han-jin) attended the first launching event of 'Ultracol' held in Kuala Lumpur, Malaysia, 'Ultracol Expert Forum Malaysia 2024' and it was announced that the event received a great response from officials on 10th.

After obtaining approval for ‘Ultracol’ from Malaysia’s Medical Device Authority (MDA) last January, the company began full-scale local sales through Malaysia’s official distributor, Neuva Era. Following a lecture on the theme of ‘Ultracol’ on this day, a panel of professional medical staff shared the latest knowledge in aesthetic dermatology and the experience of ‘Ultracol’ treatment, receiving an enthusiastic response from attendees.

Malaysia, along with Indonesia, is one of the major Islamic countries representing Southeast Asia. It is the second largest medical device market in Southeast Asia after Thailand, and the economically active population ratio exceeds 70%, making it a market with active consumption. Purchasing power is expected to gradually increase due to rapid population growth and the growth of a middle class with purchasing power.

 Ultra V CEO Kwon Han-Jin [Photo = Ultra V]

Ultra V's strategy is to promote ‘UltraCol’ by actively utilizing social media campaigns and mobile advertisements in line with the characteristics of the Malaysian market, where the number of young consumer and middle class’ consumer are increasing.

Ultracol' has the characteristic of being a product made into microspheres by processing the FDA-registered PDO (Polydioxanone) ingredient, and based on this technology, it has achieved the world's most stringent CE certification. It has already shown results in domestic and international markets by obtaining certification and receiving CFDA certification from Hainan Province in China, IR52 Jang Young-sil Award and Korea Patent Grand Prize.

Kwon Han-Jin, CEO of K-beauty evangelist, said “This event was prepared to commemorate the landing in the Malaysian market and highlight the clinical value of ‘Ultracol’.” He added, “As we confirmed the keen interest in the product through the event, we will actively establish customized strategies to strengthen our global competitiveness.”

Meanwhile, Ultra V plans to respond to the high local demand for aesthetic medical service by conducting more diverse marketing activities, starting with the launching event.